World class organisations tend to have world class internal communication frameworks. This is because
they recognise that effective communication is the life-blood of the organisation. But what is
appropriate for one organisation may not be transferable to another. Effective internal communication
starts with a clear policy. For example, to ensure that:
 
  People have an aligned view on
organisational objectives
  People have the information they need to do their jobs and provide exceptional customer service
  People can contribute their views and suggestions to help the organisation continuously improve
  Information is shared efficiently and effectively
 

The most effective internal communication frameworks recognise it is dangerous to rely on single communication channels or on only a handful of methods. The key to success is to understand the preferred communication needs of all your people and then to develop an integrated approach to meeting their preferences.

Excellence in Practice offers practical solutions drawn from extensive experience to support organisations wishing to develop effective internal communication frameworks, or review and improve existing approaches.

In 2002 we supported a UK blue chip retailer in the overhaul of its internal communications strategy. Leading an in-house team we showed them how to create and implement a radically more efficient and effective framework for communicating with its 120,000 stores colleagues. This work was highly commended in the 2002 IPR awards.